FEELS LIKE SUMMER

I Created A spec campaign exploring the emotional memory of “firsts” By DEPicting a heightened reality. In Feels Like Summer, a Coach bag falls from a plum tree in a castle garden, capturing the playfulness and escapism of first ownership, AND positioning Coach as a companion in becoming.

COACH POSItions itself as a young woman’s first luxury— a symbol of independence, play, and self-discovery.

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In the worlD

Out of Home

Excerpt of film created for social media

Cast

MAYENI

Crew

Director Mayeni

Director of Photography MAYENI

Editor MAYENI

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