THE GOOD GIRL SPECTACULAR

Good Girl takes center stage, turning the iconic heel-shaped bottle into a burlesque spectacle of glamour, drama, and excess.

Challenge

Reimagine Carolina Herrera’s iconic Good Girl bottle through a theatrical, playful campaign built for social-first storytelling.

Strategy

The Good Girl Spectacular transforms the perfume bottle into a larger-than-life performer, drawing from the drama, glamour, and playful excess of burlesque.

Focus
Product Storytelling · Social-First Campaign

Role
Creative Direction · Art Direction · Social Design · Digital Compositing · Social Content Production · Video Editing

CAMPAIGN SYSTEM

SOCIAL CUTDOWNS

STILLS

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Image 9-30-26 at 4.54 PM.jpeg
Image 9-30-26 at 4.54 PM.jpeg
Image 9-30-26 at 4.53 PM.jpeg
Image 9-30-26 at 4.53 PM.jpeg

INSTAGRAM STORY SET

FEED

Runway AI was used to explore alternative visual directions (environments, color, lighting, and motion) before refining the strongest ideas into social-ready campaign imagery

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