Challenge

Create social-first promotional content that turns Grenadine’s editorial voice and programming into something audiences want to stop and engage with.

Strategy

I led campaign ideation, creative development, production, and post-production across promotional content, translating Grenadine’s editorial voice into engaging platform-native storytelling.

Focus
Social Content Production · Campaign Development · Editorial Storytelling · Audience Engagement · Platform Strategy

Role
Creative Concept Development · On-Set Production · Video Editing · Graphics