Challenge

Transform an overlooked accessory into a visually memorable campaign that feels playful, bold, and contemporary.

Strategy

Cherry Bomb transforms a classic summer picnic into a surreal visual world where cherry-shaped earrings become the catalyst for escalating chaos. As cherries burst, milk flies, and the landscape collapses into delicious disorder, the earrings remain untouched at the center of it all.

Focus
Product Storytelling · Social-First Campaign

Role
Creative Direction · Art Direction · Digital Compositing · Social Content Production · Campaign Concept · Video Editing (After Effects)