FEELS LIKE SUMMER

Turning your first Coach bag into a magical coming-of-age moment.

CAMPAIGN SYSTEM

SOCIAL CUTDOWNS

Concept

Coach is often a young woman's first luxury purchase, making it more than an accessory, but part of a personal milestone. Feels Like Summer transforms that experience into a dreamlike visual world where first ownership feels playful, transformative, and full of possibility. Coach acts as a companion in becoming.

Focus
Luxury Fashion · Social-First Campaign

Role
Creative Direction · Art Direction · Social Content Production

STILLS

Performance

  • Hero film generated 9.7K+ views on YouTube.

  • Social cutdowns generated an additional 1.2K+ views on Instagram.

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